"Avoid economics!"

"Remember to speak in TALKING POINTS aspirational language about shared American ideals, like freedom, prosperity, independence and self-sufficiency while avoiding jargon and details about policy, science, economics or technology..."

That's the advice to climate activists from a group that does environmental marketing and messaging. Probably true, but it helps to know the economics even if you aren't going to talk about it :)

PS. Bad news #1, from the same article:

A Pew Research Center poll released in January found global warming last among 20 voter concerns; it trailed issues like addressing moral decline and decreasing the influence of lobbyists.

Bad news #2: The NYT Sunday magazine prints long excerpts from an interview with President Obama in which the topic of climate change never came up even once in 50 minutes. My translation: This is not a top priority for the administration, and given how hard it's going to be to pass climate legislation my bet is that we're not going to see legislative action before 2011 (and even that is optimistic IMHO). I hope I'm wrong...